Production Log week 14

The editing of the music video is now more well rounded, we have made cuts to the beat, we have included effects and transitions that we thought would add to the music video. We have went back and re-filmed all scenes that needed lip syncing issues. We have used effects such as cracks of glass for when Roob punches the camera and CCTV effects to paint Roob as a criminal type of character which denotes him as dangerous and un-lawful to our target audience. The editing phase will soon end probably before the next production log. Our teamwork and co-operation in creating the music video has been excellent as we give constructive criticism and helpful comments to create the best music video that we possible can.

Production Log week 13

This week we have begun the editing phase of the music video, signalling the end of our recording phase. We are running into several problems which may require us to re-record certain scenes such as poor lip syncing or poor camera positioning that we are only just started realising as we attempt to edit. Thanks to our previous work in AS we are already experienced in editing but we want to get better and have begun experimenting more with colour gradings and effects that weren't originally on Final Cut Pro itself so that we become better at using final cut pro.

Production Log week 12

With finishing the Magazine advert, we moved onto finalising the digi-pack we wanted to create for Roob, our chosen artist. Being inspired by our previous Magazine Advert we added more grimy background effects onto the images which we already had, creating this kind of volatile imagery as shown on the inside cover. To re-enforce Roob's star status we have had his face in all but one sides of the digi-pack to make our audience familiarise themselves with Roob's face so that he would be more well-known as he is the focial point of my digipacks

Roob Digipak

Production Log week 11

This week has been dedicated towards finishing the magazine advert for Roob, our chosen artist. Through the process of making this I have learnt many skills in using Photoshop which can be very useful if I use it again in future. We have shown our magazine advert to several audiences who were willing to give their feedback on it and working off of their feedback we had finished a final product. When approached with the final product the audiences agreed that it is very professional looking and something that they believed they could identify with. We worked very hard on this, even going as far to place in our own graffiti from an originally graffiti clean tunnel. We also applied several layers of grimy backgrounds to re-enforce the street image of Roob so that our target audience could personally identify with it.

Magazine Advert For Roob

Production Log week 10

This week I have been analysing successful artists' digi-packs so that I have enough experience when I create my own digi-pack for my artist. Digi-packs are another medium between the artist and the audiences so it is crucial that I get it right and create a digi-pack which my target audiences will respond to and want to purchase. The digi-pack which I am creating also has to appear professional so in response to this I will have several features which will add to the legitimacy of it such as reviews, new media sponsorships and a track-list despite only making a music video for one of the songs. I have to consider the colours we are going to use and any effects because it is all about presentation and it needs to catch my audiences eye but still convey the right message. I am using Photoshop to achieve creating a digi-pack but this is my first time using Photoshop so we are having introductory lessons on how to use it on a basic level, basic enough to create a digi-pack.