Production Log Week 2

In this week we completed our parody video of Macklemore's Thrift Shop and just completed editing the video to match the lyrics of the song. There were many problems during the pre-production of the music video such as disorganisation within the group such as who wanted to act and who wanted to film and who wanted to edit. but eventually they were sorted out. We put our knowledge of music video conventions and theories to the test in the production of this video to create a video that audiences would enjoy.

We understand that this is just another task to make us accustomed to making music videos and editing them using baby steps. Thanks to this opportunity we have learned to cut to the beat of the song and using specific parts of the song to suit our visuals in the music video we have created. Because the task was just to create a music video we also had a lot of creativity and flexibility for creating it and adding our own personal touches. We experimented with different types of camera shots and angles but because the task is a mash-up we had to intentionally leave out an establishing shot.