Thrift Shop Mash Up Evaluation

Thrift Shop Mash Up Evaluation

Our group chose to use a parody style of music video to inspire some humour into our finished product for the audience to enjoy and make them like the music video more. Parody is also easier to do because you do not have to strictly follow the original music video and you can add your own material to make the music video more original. I thought that doing interpretative would be too difficult and time consuming considering the lyrics of Thrift Shop being very random and sporadic making it too difficult to produce.

We added music video conventions such as editing the hue of the music video snippet to make the visuals look livelier and more suiting to the tone of the music video. Also some of the shots we had were too dark because of poor lighting affected by the weather so we decided it would be better to have a bright video than a darker one. Some of the shots also correspond to the music video in order for it to tell some kind of story in the midst of all it's chaos so that the audience can understand the music video better.

It's too early to decide for our music video genre for out final production but there we can definitely tell that we're going to use certain music video conventions over others. One convention we will use is a relationship between the lyrics and video of the music so that the audience doesn't become confused or think we're making a surreal or conceptual music video. One convention we won't be using is exhibitionism because we think that it won't suit the video we'll try and make or the message we'll be trying to send through the video.

We had a few problems from pre to post-production of the music video such as a lack of communication within the group which led to confusions at some points and general disagreement about which ways we wanted to move forward with the music video. We recognised that we were wasting time by disagreeing with each other and make compromises to suit everyone's wants in the group. This could have been avoided if we discussed more in the planning phase of the music video

We thought that we had a lot of successful elements in the production of our music video such as the lip syncing of the lyrics which was usually smooth. Also our editing matched the beat of the music to make a smooth music video and keep our audience from getting disorientated from watching an off-beat music video and make it clear that the genre of the song is hip-hop. Also after the we sorted out our differences in the production of our music video everything else ran smoothly afterward, we quickly completed the work whilst having fun and working in our new group.